BORN TO AN EGYPTIAN FATHER AND AUSTRALIAN MOTHER, YASMINE’S PROJECTS ARE BIRTHED FROM A NOMADIC CHILDHOOD THAT PROVIDED THE WELL-SPRING FOR HER VISIONARY FLAIR.

Yasmine’s formative years were spent in Kuwait and Saudi Arabia before studying interior design at the Savannah College of Art and Design in America, after which her star rose in the offices of Architropolis in Portland, or, designing boutique hotel interiors and celebrity residences.

Intrepid instinct brought Yasmine to Sydney in the guise of an aspiring musician. Moonlighting as a designer by day at an interiors studio, she fronted a rock band at night. Fired for writing lyrics at her desk, Yasmine learnt an invaluable lesson: she was destined to lead the charge in all aspects of her life.

In 2013 Yasmine founded the multi award-winning Sydney-based design collective, Amber Road, with her sister, landscape architect, Katy Svalbe. In the span of just six years, it won and/or was shortlisted for over 40 design accolades, bolstering its reputation as one of Australia’s most directional and respected design studios. Fuelled by her eagerness to consolidate her strengths and explore furniture design for the retail sector, Yasmine established YSG in 2020 as a multi-disciplinary initiative encompassing her existing interior design practice and custom-designed ranges for the home.

Perfection in my book is about cohesive clashes and unpredictable conclusions. It’s imperative that design outcomes supersede our clients’ wildest expectations.
Yasmine Saleh Ghoniem